San Diego Comic-Con@ Home

Virtual Metaverse Events

ROLE:
Creative Director

DURATION:
2 Years

MEDIUM:
Virtual Reality and Desktop

TOOLS:
Photoshop, Sketchup, Cinema 4D, Unity

CLIENTS:
San Diego Comic Con, FutureTechLive!, Veve

SUMMARY

Parallux was by San Diego Comic-Con, Veve, FutureTechLive!, and Unity to create virtual experiences that captured the unique atmosphere of the iconic convention floor during two consecutive years of COVID-19 restrictions.

APPROACH

As Creative Director, I envisioned a virtual experience that would celebrate pop culture, revive the energetic buzz, camaraderie, and community spirit of these events.

  • Collaborated with clients to define a distinct visual aesthetic inspired by Syd Mead, Mobius, Frank Lloyd Wright, and Mayan temples.

  • Produced 3D white model prototypes to refine the spatial layout and solidify the vision.

  • Led a team of developers and technical artists to develop an expansive VR and desktop experience with a myriad of features, including scavenger hunts, art exhibits, markets, dance parties, hidden Easter eggs, and space simulations.

RESULTS

The virtual experiences achieved remarkable success, with:

  • Over 3,000 unique visitors per day in 2020, spending an average of 1 hour immersed in the world.

  • Over 40,000 app downloads and 150,000 unique visits in 2 days in 2021, with users from 22 different countries.

  • $2.5 million in revenue generated through the sale of NFT art in 2021.

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