San Diego Comic-Con@ Home
Virtual Metaverse Events
ROLE:
Creative Director
DURATION:
2 Years
MEDIUM:
Virtual Reality and Desktop
TOOLS:
Photoshop, Sketchup, Cinema 4D, Unity
CLIENTS:
San Diego Comic Con, FutureTechLive!, Veve
SUMMARY
Parallux was by San Diego Comic-Con, Veve, FutureTechLive!, and Unity to create virtual experiences that captured the unique atmosphere of the iconic convention floor during two consecutive years of COVID-19 restrictions.
APPROACH
As Creative Director, I envisioned a virtual experience that would celebrate pop culture, revive the energetic buzz, camaraderie, and community spirit of these events.
Collaborated with clients to define a distinct visual aesthetic inspired by Syd Mead, Mobius, Frank Lloyd Wright, and Mayan temples.
Produced 3D white model prototypes to refine the spatial layout and solidify the vision.
Led a team of developers and technical artists to develop an expansive VR and desktop experience with a myriad of features, including scavenger hunts, art exhibits, markets, dance parties, hidden Easter eggs, and space simulations.
RESULTS
The virtual experiences achieved remarkable success, with:
Over 3,000 unique visitors per day in 2020, spending an average of 1 hour immersed in the world.
Over 40,000 app downloads and 150,000 unique visits in 2 days in 2021, with users from 22 different countries.
$2.5 million in revenue generated through the sale of NFT art in 2021.
2021 Birds Eye View
2021 Foyer
2021 Gallery Room and Avatar
2020 Main Atrium
2020 Atrium
2020 Atrium Looking from Below
2020 Art Exhibition
2020 Museum Area
2020 Gaming Lounge
2020 Baobab Activation
2020 Jadu Activation
2020 Gallery